• LANGUAGE
  • Menu

Vermont Curry Site

What's Vermont Curry?

Vermont Curry is the number-one selling brand of Japanese curry roux. It was first introduced in 1963, and celebrated its 50th anniversary in 2013. Thanks to the use of apples and honey for a deliciously mild flavor, Vermont Curry is an enduring favorite of everyone from small children to grownups.

Vermont Curry

History

Creating a Curry Kids Love

Curry was originally a spicy dish that was only suitable for adult tastes, but House Foods wanted to create a version that grownups could enjoy together with children. The result was House Vermont Curry, a mild roux that preserved the distinctive flavor, aroma, and color of curry, while dialing back the spiciness that make it unsuitable for children. Now whole families could enjoy curry together anytime they wanted!

Creating a Curry Kids Love

Why Apples and Honey?

The origin of "Vermont" in Vermont Curry dates back to a book entitled "Folk Medicine: A Vermont Doctor's Guide to Good Health." The book sparked a health fad that included drinking a mixture of apple cider vinegar and honey. This eventually found its way to Japan, sparking a health fad there that came to be known as the "Vermont Health System."

Why Apples and Honey?

Early Doubts About Mild Curry

When House Foods first released Vermont Curry, retail stores were fiercely opposed to the idea because they thought no one would buy a mild curry made with apples and honey. But thanks to advertising efforts that included TV commercials and in-store samples customer could taste for themselves, sales skyrocketed in a matter of months. Production couldn't be ramped up fast enough, resulting in the product being out of stock for a time.

Vermont Curry Goes Global

Vermont Curry started with the simple idea of creating a curry dish that grownups could enjoy together with children. House Foods has taken this idea global, expanding sales of Vermont Curry around the world.

  • Japan

    Vermont Curry Japan
  • U.S.

    Vermont Curry U.S.
  • China

    Vermont Curry China
  • Taiwan

    Vermont Curry Taiwan
  • South Korea

    Vermont Curry South Korea

History of Vermont Curry in Japan

1963

House Foods launches Vermont Curry.

One 120 g box (6 servings) was 60 yen.

Vermont Curry 1963

1980

Original version of the current product box.

Vermont Curry 1980

Product flavor and packaging are periodically improved in order to please an ever growing number of fans.

  • 1989

    Vermont Curry 1989
  • 1995

    Vermont Curry 1995
  • 2000

    Vermont Curry 2000
  • 2003

    Vermont Curry 2003
  • 2010

    Vermont Curry 2010

2013

Thanks to you, our valued customer, Vermont Curry has enjoyed 50 years of spectacular sales. It is an enduring bestseller—the number one Japanese curry in Japan!

Vermont Curry 50th anniversary